Is it important to you that customers who the faces behind the business?
For larger companies with years of brand loyalty behind them head-shots may not be that important and certain not as important as their brand. However for us smaller businesses who's brand is yet to be established a head-shot becomes more important.
Your brand if you are not already aware is not your logo. It is not the colour you choose to use for your logo in fact you don't even need a logo. Your brand is what makes your business your business. It's the feel the attitude the people who make your brand. Now you may be sitting there thinking hang on I work alone there are no other people but there are your customers they help define your brand too.
My business focuses on portraits I love to take awesome images of awesome ladies and give them an experience to remember. Alongside this I work with businesses to define their brands and take great images and head-shots for their website business cards and marketing.
My Branding clients often find they don't feel their brand is well defined until we start working through the branding programme and they usually see it is more defined than they first thought they just haven't implemented it through their marketing in the right way.
It is important if you wish to be taken seriously in your business that you portray a professional exterior . Now this doesn't mean wearing a suit and having an 80's style head shot on your website. But there are some things that just shouldn't make it to your site. Selfie's in your kitchen with screaming kids in the back ground for example, unless perhaps you're super nanny then it might be considered on brand.
If you would like to work with me on your branding then you can get in touch at firstname.lastname@example.org If you'd like my free download 'How to take a good selfie head shot then click here and fill in your details.